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Microsoft, home of the Zune, has just announced that they’re going to launch Bing, a rebranding and reformatting of their search engine. So far, they’ve earmarked $100 million just for the marketing. Bing, of course, stands for But It’s Not Google. The problem, as far as I can tell, is that it is trying to be the next Google. And the challenge for Microsoft is that there already is a next Google. It’s called Google.
